The Platinum Management program is chosen by the vast majority of our clients. It is designed to offer a complete suite of services for homeowners who want turnkey management services with the specific intention of maximizing profits. Once your property is integrated into our system all marketing, management and maintenance is handled by our staff. The marketing and maintenance arms of the Platinum program have built-in flexibility, allowing homeowners to choose what works best for their property.
In general, owners who choose this program can expect all the services they would get from one of our competitors that charges twice as much. We provide more for less because our business was designed from the ground up with the benefit of technologies that enable us to be innovative and efficient.
Official Management Documents
The details and fine print about our Platinum Management program can be found in the following documents:
All three documents are part of the Platinum Management program. If you’re interested in signing up, contact us and we’ll answer any questions you may have and send you the online forms needed to get started. Below is a list of the key benefits of this program for both clients and guests, and then an overview of the three arms of the Platinum Management program.
|For Clients||For Guests|
|no-hassle agreement||24-hour, no-hassle check-in & check-out|
|flexibility for clients to maintain control||exclusive double-sided keycards|
|streamlined & technologically leveraged business practices||small fees for early check-in/late check-out|
|exclusive risk-free rental transactions||24/7 online reservations|
|exclusive double-sided keycards||access to live staff 7 days a week via phone or email|
|straightforward fee structure||ensured access to free keystone shuttle|
|fixed costs for maintenance & marketing services||discounts guest can use: equipment rental, grocery delivery, airport shuttle & more|
|properties are individually marketed (no unit pooling)||guests can rent a specific property (no unit pooling)|
|customized marketing on leading vacation rental websites||regular maintenance services 7 days a week + 24/7 emergency maintenance|
|comprehensive maintenance program||every property is stocked with a generous supply of linens|
|full-service/in-house laundry & housekeeping||ultra-premium linen program available|
|efficient monthly direct deposits||ivory white bedding program available|
|easy to read owner’s statement||over 95% of properties have private laundry or shared laundry facilities|
|online real-time owners portal with the ability to view, make & monitor reservations||initial supply of high-grade necessities (shampoo, conditioner, bar soap, toilet paper & more)|
|services customizable to owner’s special requests||wireless internet available in all properties|
|high-end security with magnetic keycards that activate & expire for each guest||air mattresses, pack ‘n plays & high chairs available for rent|
The first arm of the Platinum program is management. Our management services include all that you expect from a full-service management company. In fact, they are more comprehensive than any of our competitors. How can this be? We all know that we get what we pay for!
For better or for worse, overcharging is the norm in a resort area. At SCMR we resist the temptation to overcharge. Our goals are to provide excellent value for the services we offer and make a healthy profit, but not gouge our clients. A legitimate comparison of our services will show that dollar for dollar we provide the same or better services at 25% to 65% less than our competitors. Take a look at our handy comparison chart if you want to see for yourself. If you want some real data to compare, we will be happy to provide you historical numbers so that you can make an informed decision. Or you can browse this homeowner section of our website because we lay it all out there for everyone to see.
What is management to SCMR? It is stewardship. If you want to understand the nuts and bolts about how we do things, this website has all that in other areas, but all those things mean nothing without a foundation of stewardship. We don’t just check the boxes and call it a day. We try hard and we care. We believe that operating a business that is transparent to both guests and clients is the best way to prove our stewardship over time. In order to live up to this ideal we simply lay out our fees and services in the clearest manner possible. When asked questions, we give straightforward answers. When problems arise we look for solutions first and accountability second. You are not a number to us. We know our clients and we know their properties. We represent you and our allegiance is to you. The way we see the world is summed up like this: Quality First, Then Clients, Then Customers, Then Success. When we hold to these ideals, we have achieved good stewardship.
We recognize that these words are very easy to say and that they mean very little without action. We ask you to take a small leap of faith. Let us prove to you that SCMR is one of those rare companies that really does try to do the right thing, and that when we fail we humbly admit our mistakes, make amends and then improve. It is this model that allowed a fledgling company to make it through the Great Recession and enabled us to innovate year after year, so that we are better able to serve our clients and guests.
The details and fine print regarding our Platinum management can be found in this document that comprises one third of the entire Platinum program.
The second arm of the Platinum program is marketing. The fundamental driving principle we believe is this: we price properties based on what the market is willing to pay. It is our job to understand the rental market, not control it. This means that when it is October and less than 5% of Keystone is occupied, we will offer amazing deals. Similarly during Christmas and other peak times, our prices may be ten times higher than during the low season. It is all a matter of what the market is willing to pay. Our clients pay us to maximize their revenue. Economic principles dictate that maximum revenue is found when prices are properly balanced with demand.
Additionally, we market each property according to its own merits. We do not use a pooling system that makes life for our company easier. A great deal of time on the back-end is spent on each property to obtain photos, create write-ups and upload all this information to various marketing channels. If you have a property that is just a place to lay your head, then we are probably not the right management company for you. Our properties do not hide behind carefully crafted marketing tactics that give a less than accurate account of a property. There are no categories used to group properties. Instead, every property is unique and guests choose what works for them. Thus, a marginal property may not perform well on our program.
One thing that is clear, our system is ideal for well maintained and upgraded properties. Here is an example. We manage the #1 penthouse in all of Keystone. When this property was with one of our competitors it returned about $60,000 to the owner in its best year (pre-recession). We have managed this property throughout the recession. At the depths of the recession, this property returned about $90,000 annually. Since we emerged from the recession, SCMR has consistently returned over $110,000 annually to this owner. In the most recent year, we returned $120,000. That is an 100% improvement over the best performance our rivals could achieve.
You might say, “that is all fine and good, but what about a typical property?” Fair enough. Typical 2-bedroom properties in River Run gross about $32,000 to $38,000 annually and owners receive about $26,000 to $30,000 of this back. We encourage owners to take a look at their net return from their current manager and compare it with ours. Most owners are very surprised and understandably skeptical. Contact us and we will be happy to prove our claims.
Every property we manage is advertised on highly effective websites like VRBO with specific write-ups, photos and details about that property. You will not see our ads in magazines or billboards. We only use marketing sources that are highly effective and targeted to growing audiences. As our competitors continue to spend millions of dollars on things like billboards and sponsorships, we hold our dollars directly accountable. We track performance and if something is not working then it goes in the recycle bin.
On the other end of the spectrum, we have competitors who rely almost exclusively on one source of marketing, namely their own website. We agree that using your own website makes sense, but this strategy only captures one segment of the rental market, namely the segment that does not have an affinity to one of the other major online sources. These guests may not be reached by our competitors. We reach the widest cross section of customers possible because we have a presence in all the various areas that guests use to find their vacation accommodations.
The bottom line is that it does not matter how flashy the marketing is–if it does not produce results, then it is worthless.
Flexibility is built into the marketing arm of the Platinum Management program, allowing each client to choose the level of marketing that will suit their needs.
Green Level ($299 semi-annually): Typical number of rental nights to expect are 50 to 60