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Platinum Management

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The Platinum Management program is chosen by the vast majority of our clients. It is designed to offer a complete suite of services for homeowners who want turnkey management services with the specific intention of maximizing profits. Once your property is integrated into our system all management, marketing and maintenance is handled by our staff. The marketing and maintenance arms of the Platinum program have built-in flexibility, allowing homeowners to choose what works best for their property.

In general, owners who choose this program can expect all the services they would get from one of our competitors that charges twice as much. We provide more for less because our business was designed from the ground up with the benefit of technologies that enable us to be innovative and efficient.



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Official Management Document

To view the details and fine print for our Platinum Management program, simply click the button below. If you’re interested in signing up, contact us and we’ll answer any questions you may have and send you the online forms needed to get started. Below the button is a list of the key benefits of this program for both clients and guests, and then an overview of the three arms of the Platinum Management program: management, marketing and maintenance.

Key Benefits


For ClientsFor Guests
no-hassle agreement24-hour, no-hassle check-in & check-out
flexibility for clients to maintain controlexclusive double-sided keycards
streamlined & technologically leveraged business practicessmall fees for early check-in/late check-out
exclusive risk-free rental transactions24/7 online reservations
exclusive double-sided keycardsaccess to live staff 7 days a week via phone or email
straightforward fee structureensured access to free keystone shuttle
fixed costs for maintenance & marketing servicesdiscounts guest can use: equipment rental, grocery delivery, airport shuttle & more
properties are individually marketed (no unit pooling)guests can rent a specific property (no unit pooling)
customized marketing on leading vacation rental websitesregular maintenance services 7 days a week + 24/7 emergency maintenance
comprehensive maintenance programevery property is stocked with a generous supply of linens
full-service/in-house laundry & housekeepingultra-premium linen program available
efficient monthly direct depositsivory white bedding program available
easy to read owner’s statementover 95% of properties have private laundry or shared laundry facilities
online real-time owners portal with the ability to view, make & monitor reservationsinitial supply of high-grade necessities (shampoo, conditioner, bar soap, toilet paper & more)
services customizable to owner’s special requestswireless internet available in all properties
high-end security with magnetic keycards that activate & expire for each guestair mattresses, pack ‘n plays & high chairs available for rent


Overview

Management

The first arm of the Platinum program is management. Our management services include all that you expect from a full-service management company. In fact, they are more comprehensive than any of our competitors. How can this be? We all know that we get what we pay for!

For better or for worse, overcharging is the norm in a resort area. At SCMR we resist the temptation to overcharge. Our goals are to provide excellent value for the services we offer and make a healthy profit, but not gouge our clients. A legitimate comparison of our services will show that dollar for dollar we provide the same or better services at 25% to 65% less than our competitors. Take a look at our handy comparison chart if you want to see for yourself. If you want some real data to compare, we will be happy to provide you historical numbers so that you can make an informed decision. Or you can browse this homeowner section of our website because we lay it all out there for everyone to see.

What is management to SCMR? It is stewardship. If you want to understand the nuts and bolts about how we do things, this website has all that in other areas, but all those things mean nothing without a foundation of stewardship. We don’t just check the boxes and call it a day. We try hard and we care. We believe that operating a business that is transparent to both guests and clients is the best way to prove our stewardship over time. In order to live up to this ideal we simply lay out our fees and services in the clearest manner possible. When asked questions, we give straightforward answers. When problems arise we look for solutions first and accountability second. You are not a number to us. We know our clients and we know their properties. We represent you and our allegiance is to you. The way we see the world is summed up like this: Quality First, Then Clients, Then Customers, Then Success. When we hold to these ideals, we have achieved good stewardship.

We recognize that these words are very easy to say and that they mean very little without action. We ask you to take a small leap of faith. Let us prove to you that SCMR is one of those rare companies that really does try to do the right thing, and that when we fail we humbly admit our mistakes, make amends and then improve. It is this model that allowed a fledgling company to make it through the Great Recession and enabled us to innovate year after year, so that we are better able to serve our clients and guests.

The details and fine print regarding our Platinum management can be found in this document.

Marketing

marketing-iconThe second arm of the Platinum program is marketing. The fundamental driving principle we believe is this: we price properties based on what the market is willing to pay. It is our job to understand the rental market, not control it. This means that when it is October and less than 5% of Keystone is occupied, we will offer amazing deals. Similarly during Christmas and other peak times, our prices may be ten times higher than during the low season. It is all a matter of what the market is willing to pay. Our clients pay us to maximize their revenue. Economic principles dictate that maximum revenue is found when prices are properly balanced with demand.

Additionally, we market each property according to its own merits. We do not use a pooling system that makes life for our company easier. A great deal of time on the back-end is spent on each property to obtain photos, create write-ups and upload all this information to various marketing channels. If you have a property that is just a place to lay your head, then we are probably not the right management company for you. Our properties do not hide behind carefully crafted marketing tactics that give a less than accurate account of a property. There are no categories used to group properties. Instead, every property is unique and guests choose what works for them. Thus, a marginal property may not perform well on our program.

One thing that is clear, our system is ideal for well maintained and upgraded properties. Here is an example. We manage the #1 penthouse in all of Keystone. When this property was with one of our competitors it returned about $60,000 to the owner in its best year (pre-recession). We have managed this property throughout the recession. At the depths of the recession, this property returned about $90,000 annually. Since we emerged from the recession, SCMR has consistently returned over $110,000 annually to this owner. In the most recent year, we returned $120,000. That is an 100% improvement over the best performance our rivals could achieve.

You might say, “that is all fine and good, but what about a typical property?” Fair enough. Typical 2-bedroom properties in River Run gross about $32,000 to $38,000 annually and owners receive about $26,000 to $30,000 of this back. We encourage owners to take a look at their net return from their current manager and compare it with ours. Most owners are very surprised and understandably skeptical. Contact us and we will be happy to prove our claims.

Every property we manage is advertised on highly effective websites like VRBO with specific write-ups, photos and details about that property. You will not see our ads in magazines or billboards. We only use marketing sources that are highly effective and targeted to growing audiences. As our competitors continue to spend millions of dollars on things like billboards and sponsorships, we hold our dollars directly accountable. We track performance and if something is not working then it goes in the recycle bin.

On the other end of the spectrum, we have competitors who rely almost exclusively on one source of marketing, namely their own website. We agree that using your own website makes sense, but this strategy only captures one segment of the rental market, namely the segment that does not have an affinity to one of the other major online sources. These guests may not be reached by our competitors. We reach the widest cross section of customers possible because we have a presence in all the various areas that guests use to find their vacation accommodations.

The bottom line is that it does not matter how flashy the marketing is–if it does not produce results, then it is worthless.

Marketing Choices

Flexibility is built into the marketing arm of the Platinum Management program, allowing each client to choose the level of marketing that will suit their needs.

 

Green Level ($299 semi-annually): Typical number of rental nights to expect are 50 to 60
Blue Level ($399 semi-annually): Typical number of rental nights to expect are 95 to 105
Black Level ($499 semi-annually): Typical number of rental nights to expect are 120 to 130

 

The Green Level is designed for owners who are not looking to maximize rentals. Some owners prefer maximum flexibility over maximum revenue. This program will generate about 65% as many rentals as our Black program.

The Blue Level is designed for owners who actively use their Keystone property at least six times per year. This package provides strong marketing to the owner, but maximizing profits are not necessarily the overriding goal of the owner.

The Black Level is the most advanced marketing we offer. Owners who select this package typically want the most dollars put in their pocket per year. They are often willing to be flexible with their plans in order to get the best rentals.

The official Platinum Management program can be viewed here. Simply scroll down to page seven to read the Marketing addendum.

Maintenance

maintenance-iconThe third arm of the Platinum program is maintenance. Our maintenance packages take the guesswork and worry out of maintaining your property. Clients may choose from three levels of service. We simply call them Good, Better, and Best. Each of these services has an appeal to different types of clients. For example, our Best program offers comprehensive maintenance including major repairs to appliances at no extra charge. Regardless of the option a client chooses, all day-to-day maintenance is built into our program.

When comparing the maintenance programs offered by various management companies keep in mind they’re not all created equal. Some of our competitors claim to have wonderful maintenance services, however, many of them either operate out of Breckenridge or they share their maintenance staff’s time between multiple resorts. We’re located in the heart of Keystone. We have a full-time, 7 days a week maintenance staff that works from 8 a.m. to 7 p.m. and we are on call 24/7/365. Additionally, our maintenance staff is highly accountable. We track work being performed via innovative smart apps and other web-based systems which include documenting repairs with photos and video.

So, how does it work? Starting at $49 per month (for a Studio), we will regularly inspect and maintain your property. This means that if we find a minor problem with the property, we will repair the problem at no additional charge to you. No trip charge. No service charge. No worry. No hassle. Our service includes if a guest calls and does not know how to work the TV or the toilet is clogged or the fireplace will not light or anything else that we can address without calling a licensed plumber, electrician, carpenter, or appliance repair person. This benefit is unlimited.

For major repairs, for example the dishwasher needs a new circuit board or the refrigerator will not cool, we will pay for one major service call per month for those on the Best level of service. This means that the labor charge to repair this item is covered by your monthly fee. If there is a cost for a new part, then you will be charged for the part only, not the labor.

In the event that you need to have something replaced, SCMR will facilitate the replacement of the item(s). We will consult with you and recommend items that we believe to be properly priced and of appropriate quality. SCMR will purchase the item(s) on your behalf and have them installed. Examples of this benefit include upgrading electronics, replacing appliances, replacing flooring, painting, upgrading fixtures, upgrading beds and bedding, adding décor and more. SCMR believes in straightforward pricing. We charge a 15% surcharge for large purchase items like TVs and beds. That’s it. We do all the work for 15%.

Optional services, such as upgrades to your property, are offered to our clients in the Better or Best programs at a 10% to 20% discount off of our labor rates. For example, if you want us to repaint your property or hang TVs on the wall, we will gladly do these things for a very reasonable cost. Our in-house rates are about $20 per hour less than our major competitors. They charge $50 per hour and we charge $29 for the same services. Why such a huge difference? It is simple really. Upgrading your property has broad benefits to you and to our company. We are not concerned about making a quick buck every now and then when an owner upgrades something. Instead we want to encourage owners to continually upgrade their properties so that both owners and our company can enjoy the benefits of higher rental rates and more nights rented.

Maintenance Choices

Over the years we have realized that different owners have different levels of maintenance needs. Some owners have properties that were recently renovated and will require minimal maintenance for years to come, other owners are handy, and still others live far away and simply want to enjoy their property without any hassle. Below is a table showing the monthly maintenance costs for properties based on size and the desired level of maintenance.

 
Bedrooms:Studio1-23-45-67-8
Good$49$69$99$149$179
Better$69$99$129$179$199
Best$89$119$149$199$249
*Single-family homes will incur an additional $50 fee per month due to extra maintenance needed on exteriors and mechanical equipment.

The Platinum Management program can be viewed here. Simply scroll down to page eight to read the Maintenance addendum.